"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good digital marketing campaign."
There's no reason to sit around waiting for SEO to take effect when you can bolster your burgeoning optimization program with short-term creative initiatives.
Scherck offers a number of actionable suggestions, such as:
Read more: http://www.marketingprofs.com/short-articles/2595/three-digital-marketing-initiatives-that-complement-your-seo-program#ixzz20Q4hRJES
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