Chris Lawson Featured on KLIF Dallas Texas | Boomerang kids

Chris Lawson, CEO, Eli Daniel Group

KLIF Dallas, Texas

With School out and statistics show that about 25% between the ages 16 and 24 are without jobs. Employment and hiring expert Chris Lawson, CEO, with Eli Daniel Group says most teens are not looking for work. It been a trend since 1994 that the number of teen between 16 and 19 years of age has been on a decline. Where the focus of academics and sports there is also a lack of motivation to find a job.

Social Media, WHAT IS IT?

"Social media" is a new term for one of the oldest of human activities: communication.

For individuals, the term is completely intuitive: connecting and sharing through online technologies. And when platforms like Facebook and MySpace were built, the Digital Natives (part of Gen X and all of Gen Y) strapped this latest craze to a rocket and blasted it into the popular culture stratosphere.
You can read more on this topic: http://www.manta.com/marketing/new_name_1009

More employers checking social media before hiring

TUCSON - Don't look now, but prospective employers are probably looking at your Facebook page. More and more companies are sifting through social media sites, looking for clues and information before they'll hire you.

In fact, some are even asking for Facebook user names and passwords to check you out. So it's time to put your best face forward.

Rebecca Lopez is preparing to graduate from the UA this spring. She's already searching for that first job. Rebecca's Facebook page is a piece of that puzzle.


Rebecca told us, "people are almost making it, like, another resume for themselves."

Rebecca said most college seniors are well aware that they have to come ac

"If an employer were to look me up on Facebook and say 'I want to check this girl out a little bit more,' they can see that I'm a serious person but I don't only have that serious side, I do like to have fun and hang out with my friends"ross as mature, yet well-rounded on their social media sites.

But human resource professionals say companies have to be careful sifting through social media so as not to misconstrue what they find. And to make sure they give equal weight to every candidate's information.

Chris Lawson of the Eli Daniel Group in Dallas said, "it actually opens up, unfortunately, a lot of opportunity for discrimination that otherwise wouldn't be, based on their resume and their skill set that would keep them from the interview."


He said companies may have to develop written policies on how they use social media in their interview process, just to keep that process fair and legal.

The News 4 Tucson Investigators received this statement from Facebook:

"We don't think employers should be asking prospective employees to provide their passwords because we don't think it's [the] right the thing to do. While we do not have any immediate plans to take legal action against any specific employers, we look forward to engaging with policy makers and other stakeholders, to help better safeguard the privacy of our users."

Video tips that make a difference!

Video marketing, like email marketing, is a great way to succinctly deliver information to customers. We are all used to taking in information from video (TV, movie, meme, YouTube). As a result, many of us have become more comfortable learning visually. Delivering information on a product, service or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.

You can also build rapport with viewers by introducing your CEO, a satisfied customer or other individuals within your organization and allowing them to deliver useful information. This puts a friendly face to a name and customers are able to meet who they are doing business with, making you and your company appear more accessible and present.  

Now you have the why, let’s get to the how. Check out these 5 video marketing tips, then break out the smart phone, digital camera or other recording device and get posting!

1. Make it useful - Whether you address frequently asked questions, deliver a how-to, give tips, make viewers laugh or entertain them in some other way it’s important to add value to your video. There is no point in creating a video without giving customers incentive to watch.  
2. Give it a purpose – Much like creating an email with a clear call-to-action, you’ll also want to give your video a purpose. Focus on one theme or purpose such as answering a specific question, delivering an “about us” or offering information on one of your products or services.
3. Keep it brief – We’re all crunched for time and looking for the quickest and easiest way to get the information we need. Video can be a perfect way to quickly and efficiently communicate; a good length is between 30 seconds and one minute. If you have more to say or are finding it difficult to keep your video succinct, break it into two parts or multiple videos.
4. Publicize – Link to your video in email (linking a screen shot of the thumbnail works well) and post it on your blog, website and social pages. And, set up a page on your website, a YouTube channel or any other video hosting account where you can compile all of your business’ videos for easy sharing access.
5. Identify – Title your video with relevant keywords and descriptive words both to make it easier to stumble upon in search engines and to make it easier for customers find and forward. Take advantage of built-in keyword suggestions, category selections and tags by hosting companies like YouTube. And, always include a URL at the end of the video to allow viewers to copy and save or share with others.

Source: Savannah Stewart