Employers address costs, benefits of social media in workplace

Claiming oneself as a "social media expert" can prove baseless at a time when five-minute attention spans and 7 year olds with iPhones dominate the culture, when the line between making necessary business connections and being off task is as fine as one mouse-click.

Social media -- and their undeniable influence on personal and professional realms -- are already a revolution. And one that's changing as quickly as a Facebook status or TweetDeck.

"CEOs know there is a major culture shift among us," Foster said. "It's always changing, and they're trying to keep up."
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